Case Study

MSGM

msgm_feature

CLIENT OBJECTIVE

To move onto the second stage of deployment in order to further increase purchase volume from the first quarter of deployment and to improve the performance of personalization on-site.

DEPLOYMENT

An A/B test was done exposing 50% of the site’s traffic to the X2Mind AI engine. “B Group” deployed the X2Mind AI prediction engine; a highly automated and self-learning engine utilizing proprietary new AI tech with true 1-to-1 personalization. During Phase 1 (the first deployment of personalization elements), XGen elements were placed on the Homepage, Women’s PLPs, and Men’s PLPs. Phase 2 deployment was done to further increase results and improve the performance of personalization on-site. In addition to the elements already on-site, elements were strategically added to all other PLP Categories. Adding these yielded a 30% lift within 2 weeks. The engine continued to learn in the new environment and purchase lift has since reached 45%.

Client Benefits

Marked increase of purchases on-site through the second round of personalization.

XGEN AI

Results

On-site personalization was enhanced resulting in a 45% lift in purchases within 14-days of deployment. This benefited the Client with a marked increase of purchases on-site through the second round of personalization.

2
Weeks
34%
Phase 1 Increase in Purchases
45%
Phase 2 Increase in Purchases