The Blog

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Welcome to XGen

When it comes to eCommerce performance, personalization is recognized as one of the most effective ways of driving revenue lift. Amazon relies on personalization to increase revenue by over 11% every year.  The problem is that personalization and site optimization are complex challenges that often result in poor results and the same, non-intelligent and never… Continue reading Welcome to XGen

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How to guarantee your biggest holiday season yet.

Drive Research surveyed 2,000 U.S. consumers to discover how people plan to participate in Black Friday 2020. Many planned to stay home due to health and safety concerns. There ended up being online shopping surges of 22% in the US alone, to a record $9 billion.  When reviewing overall online shopping statistics at the end… Continue reading How to guarantee your biggest holiday season yet.

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What is conversion rate optimization (CRO) and how do you do it?

Conversion rate optimization also referred to as CRO, is the practice of increasing the percentage of users who perform a desired action on a website. This can include purchasing a product, clicking ‘add to cart’, signing up for a service, filling out a form, or clicking on a link. There are proven ways to do… Continue reading What is conversion rate optimization (CRO) and how do you do it?

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