Luxury / Fashion
The client was looking for an AI-based solution to elevate their on-site search experience, aiming for improved relevance, reduced empty results, and real-time personalization of outputs.
The objective was to increase conversion rates and revenue, surpassing the performance of a leading search competitor. They specifically desired an AI solution that was user-friendly, quick, and easy to set up with minimal team intervention.
The front-end UX was not improved during the test.
We worked together to create and deploy a Composable Search Engine leveraging Generative AI that went live and was tested against the current competitor solution.
Go-Live was ready in 3 weeks.
Composing the XSearch Engine to test took about two hours.
Testing and fine tuning the XSearch Engine took about two weeks.
During the test XSearch delivered a lift of +11% on Revenue Per User who used Search compared to competitor.
Conversion rate reached 5.25% for XSearch, up +0.15 percentage points; at the same time engagement improved, increasing Click Through Rate from 22% to 35%.
