Why Generative AI?
Generative AI revolves around your customer’s behavior, without hundreds of hours of manual work and complicated integrations. XGen products deliver superior performance with less effort.
Data Dependence: Relies solely on your existing data, meaning poor data quality leads to poor results. Garbage in, garbage out.
Segmented Recommendations: Generic recommendations tailored to large groups, missing the mark on individual preferences.
Cookie-Cutter Models: Uses the same black-box models as your competitors, offering no competitive advantage.
Slow & Inflexible: Slow iteration cycles and ill-suited for seasonal promotions, special collections, or rapidly changing trends.
Real-Time Data: Sophisticated models overcome data limitations in real-time, eliminating product feed enhancement.
Hyper-Personalization: Real-time, predictive AI generates a unique product feed for every user, adapting to their behavior at every interaction.
Brand-Aligned Models: AI models designed and trained specifically for your shoppers and your brand.
Agile: Allows you to iterate faster and well suited for seasonal promotions or special collections